Aluminum bottle packaging is pursued by major beverage companies

Coca-Cola's iconic bottled drink is about to get a new metal makeover.

The beverage giant has announced that it will be the first to test aluminum bottles in Coca-Cola and Coca-Cola Zero series in 2008.

Coca-Cola joins a small group of beverage makers, such as Pepsi and Budweiser, in announcing changes to beverage packaging.

From the outside, the aluminum bottle looks different;

Most importantly, it keeps the drink cool, and while it's a little more expensive (it costs three times as much as a similarsized glass bottle), it's worth it.

Michael Sass, former chief marketing officer of juice brand Snappo, commented: "The bottle feels ice cold for a long time and looks cool!"

Other beverage giants followed suit

While coke is trying to keep it simple and use its original design, Pepsi's MountainDew collection recently introduced six different aluminum bottle beverages.

The bottles, which combine the designs of many famous contemporary artists from different fields, will be available in limited edition in the retail industry.

Budweiser was credited with being the first company to make extensive use of aluminum bottles in the United States.

It is owned by Anheuser-Busch (AB), the largest brewer in the United States, with nearly half of the domestic beer market. Its brands also include Buss and Michelin.

Many AB products use aluminum bottles, also known as bott bottles.

"Our customers are looking for new AB products," Keith Levy, the group's vice President of brand management, said in a recent interview. "Our innovation is in aluminum bottles.

In 2007, aluminum bottle beer sales increased by 33 percent."

With beer having to compete with cocktails and other alcoholic beverages, Levy believes that aluminium-bottled beers are more accessible to high-end club markets dominated by highly alcoholic beverages.

"Blended drinks, such as cocktails, are often considered very trendy, and aluminum bottles make up for the fashion gap in beer."

Levy explained.

Aluminum bottles bring cool fashion

In the United States beverage market, initially mainly sports athletes drinks and high energy drinks in aluminum bottle packaging.

And now young people in convenience stores to buy this "cool" feeling of drink products, has become a market development trend.

Aluminum bottle-shaped cans give people homesickness and a sense of gravity, but also have the following functions: cooling quickly;

Not as easily broken as glass bottles;

It is suitable for long distance transportation and can be placed in a fixed position on the cup-shaped clamping device to ensure the safe transportation of goods.

The 16-ounce aluminum bottle was first sold in convenience stores and pharmacies in the United States in March 2003.

Snappo, which pioneered the use of aluminum bottles, says they are lighter and stronger than glass bottles, and can be 100 percent recycled.

In addition, compared with other containers, aluminum bottles are more resistant to low temperature storage, can be used to hold drinks for a longer period of time, and is suitable for multiple drinking.